Scout Motors is an iconic heritage brand steeped in tradition and recently re-launched as an electric vehicle. I’ve designed and art direct multiple campaigns to help drive reservations.

Branding for my own small ceramics business. Even though I’m a well-seasoned creative, the name Rookie really resonates with my creative journey. I find so much joy in learning and tweaking my creative process, getting into the shit and really messing around. I wanted my brand to reflect the playfulness of my process and the refinement of my finished pieces.

My good friend and owner of Toots needed a brand refresh to take her small, hand-sewn stuffed animal business to the next level. I wanted this system to be able to flex and feel fresh with tons of color & character combinations so it could grow with her. I had an absolute blast building this design system for them.

I recently built an identity & logo refresh for Chrome Industries. My goal was for this branding to feel kinetic, like you were moving through city streets on a bike, even in static placements. Photography is split into 2 areas, blurred textural spaces and traditional product & lifestyle with a type system that stretches and flows.

Art Direction & Design for Visible Mobile by Verizon

Built around the idea of “Mobile for All” I helped bring the visual ID to life with logo design, layouts, art direction and brand guidelines. Working with the photographer Meredith Jenks, we created a library of vibrant and graphic photography to help give the ID a playful and modern feel.

An overhaul of Tile’s key branding elements.

All photography is spec for style reference and not owned by Tile or myself.

Mid-Covid Pandemic we were tasked with coming up with the next iteration of campaign for Cardi B x Reebok. The Spring Summer 2021 campaign was based on Coney Island type carnival games. I worked within an existing design system to update the elements for this concept, I was fully involved with the production aspect of the project, from the Cardi shoot the product shoot.

Miscellaneous Brand Marks

Akili is a first of its kind digital medicine for ADHD. I worked incredibly closely with the client to develop brand and design strategy.