Using the shapes of pills & capsules, I created an Identity system to push Akili out of the traditional idea of medicine, while retaining credibility in today’s Pharma landscape.
The treatment logos are created from the same pill & capsule shapes, using their own distinct brand colorways.
The logo shapes are also used in a collection of shades & outlines to create the graphic elements used in layout to show the interaction of patient & treatment.
Mixing offset shapes, lifestyle photography & studio photography helped to separate Akili from other Pharma brands.
Example of how the system translates into sub-brand communications
prev / next